CEISLER PERSPECTIVES

Communicating the Merger

When two companies merge, or one is acquired by another, the immediate reaction from many stakeholders is trepidation. Employees may fear for their jobs or benefits. Stockholders worry about profits. Customers wonder about the quality of the product. At Ceisler

In Defense of Alex Trebek

Television critics can be a tough bunch. But they’re no match for Pennsylvania politicos. That’s the lesson Alex Trebek learned after the “Jeopardy!” game show host moderated a live gubernatorial debate between incumbent Democrat Gov. Tom Wolf and his Republican

From Intern to Employee

Every intern’s dreaded task is getting coffee. And it’s not just getting coffee – it’s remembering many precise orders that you somehow elude your memory. You’re left there thinking, “A college education leaving me in debt and all I have

Our Team’s Top Takeaways from #FacebookCommunityBoost

For those of us that work in social media, the learning process never ends. That’s why we were excited when the team at Facebook announced that they were stopping in Pittsburgh on their Community Boost Tour. We got to hear

Pennsylvania Roots: Developing PR Strategy in a Complicated State

Pennsylvania is a big, diverse, complicated state. To successfully operate here, organizations need to be prepared to communicate effectively with a broad range of stakeholders from the biggest cities as well as the smallest towns.   While Ceisler Media and