CEISLER PERSPECTIVES

Top Tips for Managing a PR Crisis

Sometimes, bad things happen to good companies. Even the best can’t always avoid a crisis – whether it’s man-made or a natural disaster. But you can make a bad situation better by taking the right steps. That’s where I come

From Reporting to PR: Lessons Learned

In my job as special projects manager for Ceisler Media and Issue Advocacy, I frequently work with reporters. I think I have a good understanding of what they want and what they need. Because not too long ago, I was