Larry Miller is a veteran journalist who specialized in covering crime and the courts before joining Ceisler Media two years ago. Here are his thoughts on the school shooting in Parkland, FL. Let’s rightly and deliberately call this latest mass

For a successful PR campaign, timing may be everything. With any issue-based campaign you can spend weeks, even months, strategizing every detail. But in the end, your biggest success may just come down to when events occur – including events