A negative encounter with a major hotel chain reminds COO Kate Wilhelm that prioritizing empathy should always be the rule. Sometimes you need to see someone handling things wrong to remind you how to handle them right. Last month my

Senior VP Kurt Knaus analyzes the upcoming debates state officials will have on thorny topics from COVID to the budget to handling this fall’s elections. Pennsylvania lawmakers began the second half of the two-year legislative session earlier this month, and

Adele’s interview with the iconic talk show host provides a great lesson for getting out your message, writes Senior Vice President Meredith Montalto. Oprah Winfrey is an American institution. An empire. An icon. Countless celebrities have sat with her, baring

Persuading your target market can be tricky — or nearly impossible, writes Senior VP Kirk Dorn. The best approach Keep it simple and consistent. To borrow from Abraham Lincoln, “You can convince all the people some of the time and

Of course your story is worth top billing. So why are news directors ignoring it? Ceisler Director Keegan Gibson has 10 suggestions on getting the attention you deserve. My most successful news pitch was the time a car caught fire