Persuading your target market can be tricky — or nearly impossible, writes Senior VP Kirk Dorn. The best approach Keep it simple and consistent. To borrow from Abraham Lincoln, “You can convince all the people some of the time and
Of course your story is worth top billing. So why are news directors ignoring it? Ceisler Director Keegan Gibson has 10 suggestions on getting the attention you deserve. My most successful news pitch was the time a car caught fire
A handful of loud agitators can derail your organization. Senior VP Kirk Dorn offers sage advice for staying on track while addressing your most irrational critics. Activism is a great American tradition. When groups have legitimate arguments on issues like
Ceisler Media Senior VP Kirk Dorn explains how virtual town halls & news conferences can prove more efficient than in-person events One positive development emerging from the pandemic—at least from the standpoint of many businesses and organizations—is the Zoom news
VP Brian Dries explains how our project strategies include taking into account the views of people impacted by the plan—especially the “not in my backyard” opponents. It’s common to find words of wisdom worth quoting from those in our own
Future Works Alliance PHL knows that improving the lives of children starts with supporting working mothers, writes Ceisler’s Alison Burdo. Nurture the roots of the tree and its fruit will blossom. In other words, if you want to improve the