Our 22-year-old associate Sam Gorodetzer gets to be part of Independence Blue Cross’s innovative “Well City Challenge” & learns a few lessons along the way. Photo by R. Kennedy for VISIT PHILADELPHIA® Rusty Kennedy / 2012 EDITORIAL USE APPROVED ©VISITPHILADELPHIA®

Ceisler Media Senior Director Kirk Dorn says the Hunter Biden media strategy may offer a good example – but sometimes being too proactive can backfire. Last month Hunter Biden disclosed he was under federal investigation over his income taxes. He