CEISLER PERSPECTIVES

Pittsburgh staff members Keegan Gibson, Amanda Mueller and Joey Georgy in construction gear for a client event

A view from 21 stories: My first week at Ceisler Media

When you start a new job, it’s normal to be nervous. When you’re told that you’re going to ride up 21 stories of a building that is still under construction (read: without walls), it’s also normal to be nervous.

An illustrated man wearing a suit and holding a video camera jumping over holes in the ground

Avoid These 6 Livestreaming Pitfalls

As a kid, it blew my mind that I could watch live events from the comfort of my living room. From the Super Bowl to New Year’s Eve in Times Square, watching live TV was like magic to me.

Metal letters spelling the word "opinion"

How to write an op-ed that changes hearts AND minds

One of the most rewarding things we do is work with clients to place op-eds in print and digital publications expressing an important point of view.

It’s both high stakes and high reward: Op-eds — so called because they historically appeared “opposite” of “editorials” in newspapers — are read by people who make decisions.