CEISLER PERSPECTIVES

An illustrated man in a suit speaks at a podium with news microphones

How and When To Get Ahead of the Story

Ceisler Media Senior Director Kirk Dorn says the Hunter Biden media strategy may offer a good example – but sometimes being too proactive can backfire. Last month Hunter Biden disclosed he was under federal investigation over his income taxes. He

Before You Do Me a Favor – Try Asking Me First

A botched tree-planting effort in Detroit offers lessons for anyone planning an issue-advocacy campaign. Many well-meaning companies and organizations offer community-centered programs aimed at benefitting residents with laudatory intentions—but then experience difficulty in the implementation phase.   Before getting caught

Cynthia McCurdy working remotely at Ceisler Media from her home

When COVID Hit, Ceisler Media Was Prepared to Respond

When the pandemic hit in March, its virulence caught everyone by surprise. But at Ceisler Media, it did not catch us unprepared. Thanks to changes we’ve been making toward remote work in recent years, we were able to quickly adapt.