CEISLER PERSPECTIVES

Before You Do Me a Favor – Try Asking Me First

A botched tree-planting effort in Detroit offers lessons for anyone planning an issue-advocacy campaign. Many well-meaning companies and organizations offer community-centered programs aimed at benefitting residents with laudatory intentions—but then experience difficulty in the implementation phase.   Before getting caught

Cynthia McCurdy working remotely at Ceisler Media from her home

When COVID Hit, Ceisler Media Was Prepared to Respond

When the pandemic hit in March, its virulence caught everyone by surprise. But at Ceisler Media, it did not catch us unprepared. Thanks to changes we’ve been making toward remote work in recent years, we were able to quickly adapt.