
First Impulse In A Crisis Should Be Empathy, Not Excuses
Ceisler Media Senior Vice President Kirk Dorn on how Sesame Place bungled its response to a family’s negative experience. The recent incident at Sesame Place, in which two six-year-old Black girls seeking high fives got snubbed by a performer in a Rosita costume, offers a perfect illustration of the mistake so many organizations make when dealing with a crisis.