insights

Business insights and articles written by our team of world-class professionals

Sesame Place apology tweet on top of a binder about PR Crisis Management Planning

First Impulse In A Crisis Should Be Empathy, Not Excuses

Ceisler Media Senior Vice President Kirk Dorn on how Sesame Place bungled its response to a family’s negative experience. The recent incident at Sesame Place, in which two six-year-old Black girls seeking high fives got snubbed by a performer in a Rosita costume, offers a perfect illustration of the mistake so many organizations make when dealing with a crisis.

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Larry Ceisler smiling with Summer Campaign Insights written in blue to his right on the graphic

Summer Campaign Strategies For Pennsylvania Governor & Senate Races

The strengths, challenges and expected outreach tactics for John Fetterman, Mehmet Oz, Doug Mastriano and Josh Shapiro. For Pennsylvania voters who thought they might get a short break from politics after the May primaries — well, the campaigns start now. You can expect an onslaught of TV, radio, social and digital media ads from now through Nov. 8.

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