insights

Business insights and articles written by our team of world-class professionals

TV news camera recording footage in a studio

Acting fast to get TV coverage for a client on a mission

Ceisler Media works with the United Methodist Conference of Western Pennsylvania (WPAUMC) to highlight the Conference’s community commitment. This month the Mission Barn, a part of the United Methodist Committee on Relief, gathered volunteers to collect cleaning materials for those affected by the East Palestine, Ohio train derailment.

Read more >

Pennsylvania And The Rise Of The Independent

Independents in Pennsylvania are having a moment. When Gov. Josh Shapiro was inaugurated this week, his speech included only one mention of political party: “You … sent a clear message — Democrats, Republicans and Independents — when you came together to resoundingly reject extremism.”

Read more >
An icon of hands shaking in front of the Harrisburg Capitol building

How To Make Progress In A Hectic Harrisburg Environment

With new Pennsylvania legislative maps and many freshman legislators, follow these tips for making your cause — and your clients — heard. It’s a new year, a new Pennsylvania legislative session, and a lot of our clients are asking the same question: What the hell is going on in Harrisburg?

Read more >
Microphones surrounding a man in a suit with a blue tie

Every Audience Matters in a Crisis

It shouldn’t surprise anyone in the post-pandemic world we now live that a crisis of epic proportions would close out 2022. Although, Southwest Airlines’ crisis will not end when the ball drops on New Year’s Eve.

Read more >
An example of brevity in writing with a paragraph edited to remove unnecessary words and phrases

Some Brief Words on Brevity

I was fortunate to spend 25 years at KYW Newsradio, the all-news institution in Philadelphia, working as a reporter, editor, and City Hall bureau chief. I learned a lot – about people, about politics, about this incredible city, and – perhaps more than anything – about the value of brevity in communicating.

Read more >
Antisemitism on the Rise

Why people hate me, and why you should care.

In recent months, we have seen an alarming rise in celebrities using their platforms to attack the Jewish people, some more brazen than others. We expect slight increases in antisemitic acts during election cycles and the holidays, but recent numbers have been unprecedented.

Read more >
A woman writing on a whiteboard for Giving Tuesday

How to do #GivingTuesday right

Giving Tuesday is a global day emphasizing altruism and giving back and can be as simple as lending someone a helping hand. For organizations, Giving Tuesday is an opportunity to encourage supporters to donate and to reach a new audience of potential donors.

Read more >

ready to take your business to the next level?

Get in touch today and receive a complimentary consultation.