insights

Business insights and articles written by our team of world-class professionals

Metal letters spelling the word "opinion"

How to write an op-ed that changes hearts AND minds

One of the most rewarding things we do is work with clients to place op-eds in print and digital publications expressing an important point of view.

It’s both high stakes and high reward: Op-eds — so called because they historically appeared “opposite” of “editorials” in newspapers — are read by people who make decisions.

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Samra Smajlovic stands at her desk in Philadelphia working on her laptop

How a busy creative manager juggles high-pressure work & stress

A few months ago, a migraine sent me to the emergency room. I have suffered with chronic migraines since I was 9. Stress and trauma have followed me around since birth. Being a product of war and coming from a family of refugees continues to be one of the most challenging aspects of my life.

It’s both high stakes and high reward: Op-eds — so called because they historically appeared “opposite” of “editorials” in newspapers — are read by people who make decisions.

Read more >

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