insights

Business insights and articles written by our team of world-class professionals

Metal letters spelling the word "opinion"

How to write an op-ed that changes hearts AND minds

One of the most rewarding things we do is work with clients to place op-eds in print and digital publications expressing an important point of view.

It’s both high stakes and high reward: Op-eds — so called because they historically appeared “opposite” of “editorials” in newspapers — are read by people who make decisions.

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Samra Smajlovic stands at her desk in Philadelphia working on her laptop

How a busy creative manager juggles high-pressure work & stress

A few months ago, a migraine sent me to the emergency room. I have suffered with chronic migraines since I was 9. Stress and trauma have followed me around since birth. Being a product of war and coming from a family of refugees continues to be one of the most challenging aspects of my life.

It’s both high stakes and high reward: Op-eds — so called because they historically appeared “opposite” of “editorials” in newspapers — are read by people who make decisions.

Read more >
I Voted stickers with American flag designs sitting on a wooden table

4 Takeaways from a Wild Election Night in Pennsylvania

Tuesday’s Election Day was hugely consequential across Pennsylvania, but Philadelphia and Allegheny County had pretty different experiences. While Allegheny County continued in the progressive march we’ve seen nationally in cities like Chicago and Boston, Philadelphia was more of a win for the establishment.

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Television cameras set up to record an event during morning media coverage

A look inside early-morning live TV news coverage for clients

There are often days where Ceisler Media staff members wake up early – very, very early – for client work, especially when it comes to morning TV coverage. In April this year, we worked with Pennsylvania Family Support Alliance (PFSA) in support of its annual blue ribbon-flag planting event in Harrisburg, where the client was speaking with several news stations as early as 5:30 a.m.

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Shannon Wink's Apple laptop sitting on top of her daughters' play mat surrounded by toys

Back to work after maternity leave

If you’ve been on a video call with me in the last few months, I probably turned my camera off once or twice during the call. That’s me taking space to adjust or remove the breast pump I dutifully wear every two hours so I can return home to my 5-month-old each day with just enough milk for her next few bottles.

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