CEISLER PERSPECTIVES

Sesame Place apology tweet on top of a binder about PR Crisis Management Planning

First Impulse In A Crisis Should Be Empathy, Not Excuses

Ceisler Media Senior Vice President Kirk Dorn on how Sesame Place bungled its response to a family’s negative experience. The recent incident at Sesame Place, in which two six-year-old Black girls seeking high fives got snubbed by a performer in a Rosita costume, offers a perfect illustration of the mistake so many organizations make when dealing with a crisis.

Kenneth Hilario sits at his desk looking at a computer screen

How To Beat The ‘Summer Slump’ & Keep Client Messaging Fresh

Clients’ needs ebb and flow, but summer isn’t the time to slack off. Senior Account Executive Kenneth Hilario has tips on how to adjust messaging approaches for the upcoming season. Summer is almost here, and, before you know it, so is the “summer slump.”

Larry Ceisler smiling with Summer Campaign Insights written in blue to his right on the graphic

Summer Campaign Strategies For Pennsylvania Governor & Senate Races

The strengths, challenges and expected outreach tactics for John Fetterman, Mehmet Oz, Doug Mastriano and Josh Shapiro. For Pennsylvania voters who thought they might get a short break from politics after the May primaries — well, the campaigns start now. You can expect an onslaught of TV, radio, social and digital media ads from now through Nov. 8.