CEISLER PERSPECTIVES

John Kelemen, Marlo Delsordo and Mike Dunn professional headshots in a collage

Meet Ceisler Media’s 3 New Power Players

Marlo DelSordo, Mike Dunn and John Kelemen are ready to serve our clients. In keeping with a growth period that started during the pandemic, our needs as a firm — and the needs of our clients — have grown and evolved, we’ve added three new full-time employees to our team.

Sesame Place apology tweet on top of a binder about PR Crisis Management Planning

First Impulse In A Crisis Should Be Empathy, Not Excuses

Ceisler Media Senior Vice President Kirk Dorn on how Sesame Place bungled its response to a family’s negative experience. The recent incident at Sesame Place, in which two six-year-old Black girls seeking high fives got snubbed by a performer in a Rosita costume, offers a perfect illustration of the mistake so many organizations make when dealing with a crisis.