CEISLER PERSPECTIVES

Sesame Place apology tweet on top of a binder about PR Crisis Management Planning

First Impulse In A Crisis Should Be Empathy, Not Excuses

Ceisler Media Senior Vice President Kirk Dorn on how Sesame Place bungled its response to a family’s negative experience. The recent incident at Sesame Place, in which two six-year-old Black girls seeking high fives got snubbed by a performer in a Rosita costume, offers a perfect illustration of the mistake so many organizations make when dealing with a crisis.

Kenneth Hilario sits at his desk looking at a computer screen

How To Beat The ‘Summer Slump’ & Keep Client Messaging Fresh

Clients’ needs ebb and flow, but summer isn’t the time to slack off. Senior Account Executive Kenneth Hilario has tips on how to adjust messaging approaches for the upcoming season. Summer is almost here, and, before you know it, so is the “summer slump.”