CEISLER PERSPECTIVES

Honoring the Unsung Heroes of Health Care

As a former executive at one of our nation’s leading health insurers, I’ve had an insider’s view into the ongoing transformation of our health care delivery and health insurance sectors. Few industries have dominated the public policy agenda at the

World Class City to Host All-Star Players

After nearly 15 years of living here, I’m proud to be an adopted son of Philadelphia. But I like to joke that I’ve been a Yankees fan since I was in the womb – long before I left Central Jersey

A news crew interviews people in a store

The Secret Ingredient for a Successful Campaign: Passion

One of the rewarding aspects of my work as a senior associate at Ceisler Media comes when I get to help dedicated people promote a worthy cause. I’ve helped lead issue-oriented campaigns on the local, state and federal levels. Each

Early Career Lessons Learned – and Taught

I’m still relatively new at this business. I’ve been with Ceisler Media less than two years. I’ve had the opportunity to work on a wide range of accounts and projects – some as inherently exciting as the American Airlines and

Media Relations Haven’t Changed as Much as You Think

You know that portion of the job interview when you ask if the applicant has any questions – and he or she feels obligated to ask you something? Well, one question I invariably get from younger applicants is how media