CEISLER PERSPECTIVES

What’s the Story, Morning Glory?

As media and communications professionals, we’re always asking our clients, “What’s unique about what you are telling us? What’s the angle that will capture the media’s attention?” Throw away all the buzz words and jargon and it always comes down

Do newspaper readers want “good news?”

The Inquirer is banking on it – and I’m all in I recently attended one of the Philadelphia Inquirer’s “Inquiring Minds” sessions, which discussed an article in the paper’s newest section, The UpSide. Launched in April, The UpSide was created

Larry Miller: A Post Pennsylvania Primary Perspective

I never stay up waiting for election results. The reason is simple: If I’m going to be disappointed, I don’t want to sleep on it and have bad dreams. I’d rather face it after breakfast and a strong cup of

Changes To Local Newspapers Put Community News At Risk

The daily newspaper is still a work of art, when you consider all that goes into its layout, design and story placement. And like some works of art, its value is underappreciated by its audience more so than its masters.