Since the dawn of social media, “going viral” has been the highest hope for the content we post on Twitter, Facebook, Instagram and other platforms. “Can you make this go viral?” seems to be a frequent request, and really, you
Watch here as Ceisler Media & Issue Advocacy Principal Larry Ceisler and Senior Consultant Glen Macnow, a longtime fixture in Philadelphia media, talk about the lure of entering politics, the value of staying connected in business and the advice they
Recently, I was honored to spend the day with some of the most inspiring and passionate people I’ve ever met. With a team from the Independence Blue Cross Foundation, I travelled to our nation’s capital for a unique event showcasing
The first job I ever held was being a paperboy for the Post-Gazette, so I’ve always had a strong tie to that newspaper. It’s not good to see that they’re cutting the print version another two days. Western Pennsylvania
At first glance, the Pennsylvania Legislature’s state-funded TV news operation to distribute content from its members may seem an affront to tax-paying constituents. But as a long-time communications professional in Pennsylvania (as well as a taxpayer), I view it a
When the video went viral last week of a young Texas woman opening an ice cream container, licking the inside of the lid and then putting the product back in the freezer, it made most of us just say, “Yuck.”