CEISLER PERSPECTIVES

Embracing Change by Stepping Out of Your Comfort Zone

(Note: Brandon Boyer, a 2019 Villanova University graduate, is the inaugural Penny Gerber Fellow at Ceisler Media. The fellowship, named in honor of former Ceisler Media Senior Analyst Penny Gerber, is designed to provide opportunity for a newly graduated student

Reaching Your Audience – Even On The Ladies Room Line

Not all heroes wear capes. Sometimes, they wear a blazer and carry a stopwatch. I don’t know how this recent Inquirer story about the woman who ensures that 200 women get to the bathroom in a 20-minute intermission during the

Think Twice, Post Once

Social media has grown over the years to powerful new platforms – including Facebook, Twitter and Instagram. So, too, have the myriad roles it plays: Relationship builder. Memory holder. Disperser of news – both real and fake.   As social

What Makes for a Good Story?

The news moves so fast these days, it’s often difficult to keep up. A push notification pops up on your screen and as quickly as you can refresh, a half-dozen new stories and opinions have posted before you even get

Philadelphia Media is Embracing the Spanish Speaking Market

Philadelphia’s Hispanic population has grown considerably since the last census – from constituting 12.3 percent of the city in 2010 to an estimated 14.1 percent today. That is approximately 225,000 people – a large portion of whom speak Spanish as