CEISLER PERSPECTIVES

Governor Wolf sits at a table with a signed bill, surrounded by supportive legislators and staff.

New Law Modernizes PA’s Elections; Changes Set for 2020

“Pennsylvania has been in the back of the pack in terms of election modernization for decades. Act 77 is a quick sprint away from that shameful reputation.” When Pennsylvania voters head to the polls next Tuesday, things will operate pretty

Embracing Change by Stepping Out of Your Comfort Zone

(Note: Brandon Boyer, a 2019 Villanova University graduate, is the inaugural Penny Gerber Fellow at Ceisler Media. The fellowship, named in honor of former Ceisler Media Senior Analyst Penny Gerber, is designed to provide opportunity for a newly graduated student

Reaching Your Audience – Even On The Ladies Room Line

Not all heroes wear capes. Sometimes, they wear a blazer and carry a stopwatch. I don’t know how this recent Inquirer story about the woman who ensures that 200 women get to the bathroom in a 20-minute intermission during the

Think Twice, Post Once

Social media has grown over the years to powerful new platforms – including Facebook, Twitter and Instagram. So, too, have the myriad roles it plays: Relationship builder. Memory holder. Disperser of news – both real and fake.   As social

What Makes for a Good Story?

The news moves so fast these days, it’s often difficult to keep up. A push notification pops up on your screen and as quickly as you can refresh, a half-dozen new stories and opinions have posted before you even get