CEISLER PERSPECTIVES

Reaching Your Audience – Even On The Ladies Room Line

Not all heroes wear capes. Sometimes, they wear a blazer and carry a stopwatch. I don’t know how this recent Inquirer story about the woman who ensures that 200 women get to the bathroom in a 20-minute intermission during the

Think Twice, Post Once

Social media has grown over the years to powerful new platforms – including Facebook, Twitter and Instagram. So, too, have the myriad roles it plays: Relationship builder. Memory holder. Disperser of news – both real and fake.   As social

What Makes for a Good Story?

The news moves so fast these days, it’s often difficult to keep up. A push notification pops up on your screen and as quickly as you can refresh, a half-dozen new stories and opinions have posted before you even get

Philadelphia Media is Embracing the Spanish Speaking Market

Philadelphia’s Hispanic population has grown considerably since the last census – from constituting 12.3 percent of the city in 2010 to an estimated 14.1 percent today. That is approximately 225,000 people – a large portion of whom speak Spanish as