CEISLER PERSPECTIVES

“Hey, You Guys” – and That’s No Insult

Ever wonder where the term “you guys” originated? Or, as we say in Pittsburgh, “yinz guys?”   I’ve always assumed that women found it offensive when addressed as “you guys” at restaurants, presentations and other social interactions. But my informal

White Ceisler Media logo over blue background of a desk with a laptop and other office supplies

Toomey Finds a Sweet Moment in the Impeachment Hearings

As an avid snacker, I associate different foods with different activities. I like popcorn at the movies, potato chips while getting work done and I need chocolate while I’m doing my taxes. US Senator Pat Toomey also recently identified himself

Man on a tablet sitting at a cafe to read the news

News is News No Matter How it is Delivered

We are far from the feared death of the media that some so-called experts projected. I don’t think it is time to hit the panic button.   Instead, we need to acknowledge the shift and pivot of storytelling. Our sources

The Media World Mirrors Succession – and That’s Not a Good Thing

HBO’s Succession, which recently won a Golden Globe for Best Television Drama, centers on the Roy family, essentially a fictionalized version of Rupert Murdoch’s family empire. Most of the drama revolves around patriarch, Logan, and his children’s efforts to take

Professional headshot of Larry Ceisler in a suit smiling.

As TV News Viewing Drops, Local Stations Need to Adapt

In a conversation with Senior Consultant Glen Macnow, Ceisler Media & Issue Advocacy Principal Larry Ceisler offers insights on the changing landscape of local and national television news coverage. How has local television news evolved in recent years? Local television