CEISLER PERSPECTIVES

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Toomey Finds a Sweet Moment in the Impeachment Hearings

As an avid snacker, I associate different foods with different activities. I like popcorn at the movies, potato chips while getting work done and I need chocolate while I’m doing my taxes. US Senator Pat Toomey also recently identified himself

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News is News No Matter How it is Delivered

We are far from the feared death of the media that some so-called experts projected. I don’t think it is time to hit the panic button.   Instead, we need to acknowledge the shift and pivot of storytelling. Our sources

The Media World Mirrors Succession – and That’s Not a Good Thing

HBO’s Succession, which recently won a Golden Globe for Best Television Drama, centers on the Roy family, essentially a fictionalized version of Rupert Murdoch’s family empire. Most of the drama revolves around patriarch, Logan, and his children’s efforts to take

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As TV News Viewing Drops, Local Stations Need to Adapt

In a conversation with Senior Consultant Glen Macnow, Ceisler Media & Issue Advocacy Principal Larry Ceisler offers insights on the changing landscape of local and national television news coverage. How has local television news evolved in recent years? Local television

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Don’t Keep Your Organization’s Good Work a Secret

An organization recently contacted us for media training. They felt their chief executive and others in the leadership staff could do a much better job in interviews if they had the appropriate help. That’s great. At Ceisler Media, we regularly