Senior VP Kurt Knaus analyzes the upcoming debates state officials will have on thorny topics from COVID to the budget to handling this fall’s elections. Pennsylvania lawmakers began the second half of the two-year legislative session earlier this month, and
Adele’s interview with the iconic talk show host provides a great lesson for getting out your message, writes Senior Vice President Meredith Montalto. Oprah Winfrey is an American institution. An empire. An icon. Countless celebrities have sat with her, baring
Persuading your target market can be tricky — or nearly impossible, writes Senior VP Kirk Dorn. The best approach Keep it simple and consistent. To borrow from Abraham Lincoln, “You can convince all the people some of the time and
Of course your story is worth top billing. So why are news directors ignoring it? Ceisler Director Keegan Gibson has 10 suggestions on getting the attention you deserve. My most successful news pitch was the time a car caught fire
A handful of loud agitators can derail your organization. Senior VP Kirk Dorn offers sage advice for staying on track while addressing your most irrational critics. Activism is a great American tradition. When groups have legitimate arguments on issues like
Ceisler Media Senior VP Kirk Dorn explains how virtual town halls & news conferences can prove more efficient than in-person events One positive development emerging from the pandemic—at least from the standpoint of many businesses and organizations—is the Zoom news