CEISLER PERSPECTIVES

Illustration of letters flying out of a laptop, representing emails

What I Wish Clients Knew About Earned Media Coverage

Of course your story is worth top billing. So why are news directors ignoring it? Ceisler Director Keegan Gibson has 10 suggestions on getting the attention you deserve. My most successful news pitch was the time a car caught fire

White Ceisler Media logo over blue background of a desk with a laptop and other office supplies

Free (And Great) Advice From Our Experts

A Message from Larry Ceisler  This month’s edition of the Ceisler Media newsletter offers skillful advice from some of our top experts. I’m proud of our team — the talent and versatility our people show in putting together campaigns and

If/Then and Anything Goes cover art in front of a red curtain, representing theater

Ceisler Duo Catch Local Theater Acting Bug

Special Projects Director Jeff Barg and Consultant Glen Macnow share a love of being on stage. Both are currently performing in productions at the Players Club of Swarthmore. Jeff’s show, “If/Then,” is a musical about city planning that starred Idina

Coping With the Megaphone Screamers

A handful of loud agitators can derail your organization. Senior VP Kirk Dorn offers sage advice for staying on track while addressing your most irrational critics. Activism is a great American tradition. When groups have legitimate arguments on issues like

A laptop with many people in a virtual meeting while a cup of coffee sits on the table

Getting Your Message Out—Effectively—On Zoom

Ceisler Media Senior VP Kirk Dorn explains how virtual town halls & news conferences can prove more efficient than in-person events One positive development emerging from the pandemic—at least from the standpoint of many businesses and organizations—is the Zoom news

White Ceisler Media logo over blue background of a desk with a laptop and other office supplies

We’re Very Proud of Our Work—Here’s Why

A Message from Larry Ceisler   This month’s newsletter is straightforward—I’ve asked several of our people to explain what we do at Ceisler Media & Issue Advocacy. I like to say that we’re not a traditional PR company nor a