Bruce Kaplan


Banking on his extensive background in media and outreach to the Pittsburgh-area business community, Bruce Kaplan helps secure new business for Ceisler Media. With relationships as his currency, he is astute at getting a door opened, a contact reached or a proposal read. 

Before joining Ceisler Media in 2008, Bruce’s leadership was particularly focused on the development and management of customer and community partner relationships for KDKA-TV/CBS. 

Bruce spent 31 years at the hallmark Pittsburgh station, working in programming, production, marketing/promotion and sales management. He was a leader for the TV station in both business development and community initiatives. Additionally, he was responsible for leading the image and communication responsibilities of the organization and for leading the effort for effective public relations. 

He also built his own business, Shoots and Score LLC, working on projects to develop revenue, provide marketing direction and support and manage media purchases. Clients include the Carnegie Museums of Pittsburgh, Wesley Family Services and the Westmoreland County Airport Authority. 

Bruce was born and raised in Chicago and graduated from the University of Michigan. He lives in Peters Township with his wife, Carol. They have a son and daughter, and are proud grandparents of eight.