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Nationwide Healthcare Services owns six nursing and rehabilitation centers in Pennsylvania and Delaware. In 2017, it purchased a 22-acre site in Milford, DE that formerly housed the Bayhealth Medical Center.
The plan is to transform the site into a state-of-the-art nursing and rehab center, and attract other complementary businesses – including a senior living center, educational facility and geriatric health care services.
Nationwide asked Ceisler Media and Issue Advocacy to help direct a public relations campaign to show its excellent work and the benefits of the project. In addition, Ceisler would help promote the project to potential business tenants at the site.
We worked with Nationwide to spread the word with a series of positive stories that ran in small and large media, print and broadcast, in southern Delaware and statewide. While there was initially some small opposition from competing nursing home chains, the media attention answered questions for the public and helped gain political support for the plan.
Ceisler Media conducted media training for Nationwide’s leadership team as they met with the press and prepared for hearings with government officials. We took over day-to-day management of their social media pages to keep them relevant and up to date.
Nationwide Healthcare Services was awarded a contract from the state of Delaware in late 2017 to operate a nursing home at the former hospital site. Much of 2018 will be spent recruiting business partners for the project. Ground will be broken in January 2019.
Recently, Ceisler Media’s role with Nationwide expanded. Now we are handling all social media and monthly newslettersfor each of Nationwide’s six nursing centers. Ceisler also is handling content for all of Nationwide’s websites.